Privacy Policy
How ChataMart collects, uses, and protects your personal data.
1.Who We Are
ChataMart is operated by VividBlock Limited ("VividBlock Limited", "we", "us", "our"), registered in England and Wales with its registered office at 53A The Kingsway, Swansea SA1 5HQ, United Kingdom. VividBlock Limited is the data controller responsible for the personal information collected and processed through the ChataMart platform at chatamart.com. Contact us at: support@chatamart.com
2.What Personal Information We Collect
- Name, trading name, and business details (for registered Businesses).
- Phone number — used to create and verify your ChataMart account via WhatsApp.
- Email address — for account communications and support.
- Business address and location — to support buyer discovery features.
- Product and service listings, descriptions, pricing, and images you upload.
- Payment details — processed by our third-party payment providers; we do not store full card details.
- Communications you send to us, including support enquiries.
- Device information, browser type, and operating system.
- IP address and approximate location.
- Pages visited, links clicked, and time spent on the Platform.
- Referring URLs and search terms used to find ChataMart.
- Cookies and similar tracking technologies — see our Cookie Policy at chatamart.com/cookies.
- WhatsApp: message metadata and phone number data where you interact with ChataMart through WhatsApp Business.
- Payment providers: transaction status confirmations.
- Verification services: identity or business verification information where applicable.
3.How We Use Your Information
VividBlock Limited uses your personal information to:
- Create and manage your ChataMart account.
- Enable Businesses to list products and services and manage orders.
- Enable buyers to discover businesses and place orders.
- Facilitate payments and send order-related notifications.
- Send you transactional messages and account updates via WhatsApp, email, or SMS.
- Provide customer support and respond to your enquiries.
- Operate, maintain, and improve the ChataMart platform.
- Detect and prevent fraud, abuse, and security incidents.
- Comply with our legal obligations.
- Send marketing communications, where you have given consent or where we have a legitimate interest.
- Conduct analytics to understand how the Platform is used.
4.Legal Basis for Processing (UK GDPR)
Under UK GDPR, we must have a lawful basis for processing your personal information. The bases we rely on are:
- Contract: processing is necessary to provide you with the ChataMart service and fulfil our obligations to you.
- Legitimate interests: to operate, secure, and improve the Platform, prevent fraud, and communicate relevant information to users — where these interests are not overridden by your rights.
- Consent: for marketing messages and non-essential cookies, where we have asked for and received your consent.
- Legal obligation: where processing is required by law, such as for tax or regulatory purposes.
5.WhatsApp and Messaging
ChataMart uses WhatsApp Business, operated by Meta Platforms, Inc., to facilitate order management and customer communications. When you interact with ChataMart through WhatsApp, your phone number, message content, and related metadata may be processed by Meta Platforms, Inc. in accordance with Meta's own privacy policies. VividBlock Limited does not control Meta's processing of your data. We encourage you to review WhatsApp's Privacy Policy at https://www.whatsapp.com/legal/privacy-policy.
6.Sharing Your Personal Information
VividBlock Limited does not sell your personal information. We may share your information with:
Supabase (database and authentication), payment providers including Paystack, Twilio and WhatsApp Business API providers, and hosting and cloud infrastructure providers. These providers are engaged under data processing agreements.
When a buyer places an order with a Business, relevant contact and order information is shared between the parties to facilitate the transaction.
We may disclose your information where required by law, court order, or regulatory authority.
If VividBlock Limited is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
7.International Data Transfers
Some of our third-party service providers may process your data outside the UK and the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent mechanisms recognised under UK GDPR.
8.Data Retention
We retain your personal information for as long as is necessary to provide the ChataMart service and meet our legal obligations:
- Account data is retained for the duration of your account and for up to 3 years after account closure.
- Transaction and order records are retained for up to 7 years for accounting and legal compliance.
- Support communications are retained for up to 3 years.
- Marketing consent records are retained for as long as you remain opted in.
9.Your Rights Under UK GDPR
As a data subject under UK GDPR, you have the right to: access your personal data; correct inaccurate or incomplete data; request deletion of your data; restrict how we use your data; receive your data in a portable format; object to processing based on legitimate interests or for direct marketing; and withdraw consent at any time. To exercise any of these rights, contact us at support@chatamart.com. We will respond within one month. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at https://ico.org.uk.
10.Cookies
ChataMart uses cookies and similar technologies to operate and improve the Platform. We do not use advertising or tracking cookies. For full details, see our Cookie Policy at chatamart.com/cookies.
11.Security
VividBlock Limited implements appropriate technical and organisational measures to protect your data, including HTTPS/TLS encryption, access controls, and regular security reviews. If you believe your account has been compromised, contact us immediately at support@chatamart.com.
12.Children
ChataMart is not intended for use by persons under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with their information, please contact us.
13.Links to Other Websites
ChataMart may contain links to third-party websites. This Privacy Policy applies only to ChataMart. We are not responsible for the privacy practices of any third-party sites.
14.Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the effective date and, where appropriate, notify you by email or through the Platform.
15.Contact and Complaints
Email: support@chatamart.com | Website: https://chatamart.com | Postal: VividBlock Limited, 53A The Kingsway, Swansea SA1 5HQ, United Kingdom
For complaints: UK Information Commissioner’s Office — https://ico.org.uk — 0303 123 1113